With a company name like Metalcraft people often assume that we only make or "craft" products out of metal. At times this can work in our favor like in the early years of RFID where people assumed because of our company name that we either had RFID tags that would work on metal (true - Metal Mount RFID Tags) or we had RFID tags made out of metal (not true) and we would receive product inquiries because of that. Names can also work against you when a potential customer is looking for a polyester bar code label and assumes that we don't make them because we have the word "metal" in our name. Now it is true that for the first 40+ years of Metalcraft's existence we did only produce metal nameplates and foil labels - first non bar code and then bar code, but over the last 20 years or so it is the non-metal side of the business that has really taken off.
Exploring this topic of what's in a name even further, according to our web analytics "Metalcraft" is our top search term and so I thought it would be interesting to see what other kinds of companies come up under that search. In addition, one of the Google alerts I have set up is the term "Metalcraft" and I am always surprised at some of the things I get "alerted" to:
- Metalcraft magazine - logo at right
- Metalcraft Roofing Company
- Metalcraft Marine - high speed aluminum boat manufacturer (ironically these boats of some of their parts could potentially need Metalcraft identification tags)
- American Metalcraft - cookware
- Metalcraft - part of a magical card set - apparently if you control three artifacts you achieve "Metalcraft"
- Metalcraft - OEM job shop
- Metalcraft Technologies - aerospace components manufacturer (another potential Metalcraft customer)
- Metalcraft Industries - wheelchairs and seating devices
The list goes on and on, but one thing is for certain when it comes to the leader in identification products and solutions there is only one Metalcraft.
