Festina Lente, or Matching the Technology to the Application at Hand

One of the qualities we take immeasurable pride in at our company is our ability to research and develop highly specified solutions for a particular customer’s needs. While we are more than capable of performing long production runs if the job warrants it, our main concerns are accuracy and consistency, not on sheer volume of widgets cranked out. Other companies are comfortable with sending their B2B clients canned, one-size-fits-all goods when it comes to UID or RFID technology. Many of these outfits are prone to examine their own inventory rather than a customer’s requirements. But Metalcraft stands strongly by the belief that the customer always has the best sense of the application, and is equally committed to its products complying with said customer’s explicit instructions.

To that effect, we have a long list of highly specified questions we ask for each prospective assignment. What are the expected weather conditions to which the label or barcode will be exposed to, or will the label or barcode be housed primarily indoors? What specific level of sunlight will the product be exposed to? What sorts of possible chemicals might the application come into contact with? Through our battery of time-tested questions, we gradually glean what exactly the client needs from our production facilities. We don’t seek to add unneeded bells and whistles to our products in order to accommodate our own preferences. We deal in exactitudes, not wishy-washy approximations. Then, after having command of the precise facts, we swiftly go about meeting the client’s needs.

There’s an old Latin proverb that embodies the Metalcraft approach to a customer’s needs: Festina lente, or “Hasten slowly.” Once we are able – to a fault – to determine exactly what the client needs, we work with maximum haste to complete the assignment. This is one of the foremost reasons we retain so much of our business. Our customers know the way we work, our modus operandi:  festina lente.