At
Metalcraft, our best new product ideas often come from our customers. That
feedback can be provided to us in a number of different ways. It can be as
simple as receiving survey feedback about a specific issue from various
customers.
For
example, a customer came to us with an issue they were having with removing the
liner from their Metal Bar Code Nameplates. From that feedback, we incorporated
a tab into the design of the nameplate to aid in the removal of the adhesive
liner. Before you know it, you've got our new Tabbed Metal Bar Code Nameplate!
It
could also be a bit more involved like having to design a product for a
specific customer and their particular environment and/or application. One
example of this would be our Bar Code Cable Label, where we designed the
product for a specific customer, and then introduced it to the general public.
Other
products we've developed based upon specific customer feedback include our RFID
Hang Tags, Polyester Container Bar Code Labels, Stainless Steel Bar Code
Nameplates, "EZ-Peel" Removable Bar Code Labels, Universal RFID Asset
Tags and many more.
In
this respect, we haven't really strayed too far from our company's beginnings.
Metalcraft was founded by providing an identification solution to the Bostitch
Stapler company over 63 years ago, and we still employ those same innovative
principles in everything we do.
The
product that solved the identification problem for Bostitch Stapler went on to
become the "AUTOGRAPH" Nameplate - a product we still provide to
customers today. To the casual observer, we may appear to be simply a nameplate
and label manufacturer; however, it goes far beyond that, and anyone who has
worked with us knows that we take the time to thoroughly understand our
customers' applications and objectives.
We
are an identification solutions company; and, as the examples above illustrate,
we've shown time and time again how we provide innovative identification
solutions to our customers. So in summary - give us your feedback! We'd love to
hear from you, and it may just be the inspiration for one of our next new
products.