Reflecting on Metalcraft's 65 Years

By Steve Doerfler, President & CEO

As I pause to think of the significance of our 65th Anniversary, there is a lot to think about considering that I have been associated with Metalcraft for 31 years!

First of all as in generations of families, the current generation lays the foundation for future generations with the goal of making it better for the succeeding generation. The same has occurred at Metalcraft and I immediately think of our former owner and President, Wally Smeby who started his career in 1959 as company Controller. He became majority owner in 1993 and led the company until 2006 when he sold to an inside group of investors led by Doug Peterson, our present COB, and me. It is great that Wally continues to hold a Board seat; he has been associated with Metalcraft for 56 years! Without his leadership in the early 80’s driving us into a different ID technology called bar code we may not be in existence or if we were, we would be a very small enterprise. He then subsequently latched on to another ID technology in 2000, RFID, and although he was selling the company, approved a significant investment for us to manufacture RFID Labels. We owe a lot to Wally, his excellent leadership and for also transitioning the ownership to a couple of his long-time Managers.

Soon after Doug and I bought out Wally in 2006, we transitioned to an ESOP. We wanted to provide a greater stake for all employees, so we blended the ESOP with investors and this has worked wonderfully with the value of the company increasing significantly. Doug led us as CEO; providing leadership through some unusual times including a major flood in 2008 and economic downturn a few months following our flood. We prevailed and with continued growth in bar code and RFID technologies, grew right out of our 4th St. SW building, one that we had been in for 49 years, into breaking ground for our new facility on 9th St. SW in 2012. While a short leadership tenure, we made tremendous strides and Doug retired as CEO October 1, 2012, leaving Metalcraft better than when Wally left in 2006…a goal of each ownership generation.

As the current President and CEO, it is truly a blessing to lead such a talented group of member-owners. Whether it is committing to our three promises of taking care of customers (Keep it Simple, Deliver as Promised, or Show a Better Way); developing new products and the next technology; witnessing a team triple sales in a few years and another have 100% on-time shipments for two consecutive quarters; living our Values and Compass - seemingly nothing is out of our Team’s reach! It is great to be in a new facility which allows us to better serve our customers.


Metalcraft has thrived for 65 years and this is not only due to the leadership but a lot of talented members who over 65 years have made tremendous contributions. So one day when I decide to pass the torch to the next generation of leadership the company will be stronger than when Doug left in 2012! Thanks to all our stakeholders; shareholders, member-owners, suppliers, community and especially our customers for making us successful for 65 years!



               Metalcraft's Anniversary Video

Metalcraft's new building as of October 2013.